Their frontline personnel have no urgency, no positive resolution to a customer issue, and no desire to consider anything that a customer or client has to say.
This is spurned by a personal experience that I have encountered with one of the largest internet service providers in this country – Comcast. A company that apparently is so large that their very own customers are getting buried under stacks of excuses and bundles of red tape. Let me explain.
In January of this year (2010) I moved to Indiana and needed to set up internet and cable television; of which I did through Comcast. My initial contact with Comcast was smooth and effortless. The installation technician that came to my house was pleasant and completed the installation process within a reasonable time. From this perspective, it seems like textbook customer service, right? Not so much.
Not even a week after the installation, the internet completely went down. Now, I understand that this will happen occasionally, it is technology. So, I called Comcast to see if there was an ‘outage’ or if there was something else wrong. After dialing their toll free number and go through the seemingly endless questions asked by a computerized voice, I get this message: “We are experiencing a higher than normal call volume…” This message is a message that is so familiar to anyone that has called Comcast and chose any option for service being down. It was then 10 minutes before I heard a human voice on the other end ready to ask me all those initial questions all over again. How frustrating.
Now, Comcast did send out a technician to see what the issue was and to attempt to ‘fix’ it, not once, but more than 6 times over the course of 5 months. This most recent experience has to be the absolute worst I have ever experienced, not just with Comcast, but with the entire service industry. It is no wonder why large companies are failing. Here’s what happened:
Once again, the internet went out and was intermittently resetting so that it worked – some of the time. Once again I called Comcast to get it fixed. The call center rep told me that “there is no way anyone can come out sooner than” next week. So, I would have to wait a full week without a service that I am paying for and in need of. I expressed my disappointment to the rep and the rep said that they would “put that in the notes to see if they can get there sooner”. Who’s ‘they’? Where I come from, the last thing you want to do is make your company seem so far distant and detached from your customer or client. Well, they did just that.
So, a week later (yep, putting ‘that’ in ‘the notes’ didn’t help one bit) a technician shows up to get my internet working – so I hoped. The technician stated that he felt it was the main line coming into the house that was the issue, so he replaced that cable line. It was working, so he left. Ten minutes later, yep you guessed it, the internet went down again. I got right on the phone, once again, to contact Comcast to get the technician back out to my home.
Firstly, I waited for more than 10 minutes for a representative to take my call. Secondly, the rep had no urgency, no concern, nor offered any resolution except this, “I apologize sir, but we can’t get a technician back out there, it’s too late.” Keep in mind it is about 3:30 p.m. EST. When I asked when I would have a technician out to my house, the rep again gave me a date that was one week away. I was amazed at this. At this time I ask for a supervisor. Boy and I thought waiting 10 minutes for a rep was bad. It took twenty minutes to get a supervisor on the phone. I then proceed to have to explain all this, once again, to the supervisor. The supervisor then proceeds to inform me that there is nothing more that can be done and I’d have to wait. I did everything including telling him that I was planning on leaving Comcast to go with their competitor. He stated I’d receive a phone call by 7 p.m. that night by ‘someone’. That call never came.
So, as I analyze my complete experience with a company such as Comcast, I must conclude a few things. First, if this was my experience, then there must be hundreds if not thousands of the same experience with the same company. Secondly, Comcast puts no value to their service when both their customer service reps and their technicians aren’t willing to go above and beyond for their customers or clients.
Just imagine if you treated one of your customers or clients in this way?
Lou Everett
Network Technician
b2Networx, Inc.
http://www.b2networx.com/